Company: Bizeeza Inc.
Job Title: Marketing Manager
Location: ON-SITE. Richmond Hill, ON.
Working Days: Monday to Friday
Type of Employment: Full Time
About Us
At Bizeeza, our mission is to empower businesses with the expertise and guidance necessary to excel in the competitive world of e-commerce. With a team of seasoned professionals deeply immersed in the nuances of online markets, we strive to be your trusted partner in achieving sustained growth, increased conversions, and unparalleled customer experiences
- E-Commerce Strategy Development
- Business Analysis & Optimization
- Marketing Campaign Management
- Conversion Rate Optimization (CRO)
- Supply Chain Streamlining
The Role of Marketing Manager
As Marketing Manager, you will play a crucial role in the growth of our B2B marketing:
Through the development and execution of data-driven multi-channel marketing campaigns you will work closely with cross-functional teams to identify target audiences, optimize marketing funnels, and implement strategies that drive qualified leads, conversions, sales and revenue growth.
You will be resilient and passionate, with an analytical mindset, have creative problem-solving skills and a deep understanding of digital marketing channels and tactics.
- Reporting to the leadership team
- Responsible for demand generation strategy to achieve growth.
- Implementation of the marketing plan / AB testing and experimenting creatively to get quick results.
- Autonomous role with later opportunity to grow the team.
- Working closely with Sales / Service / Product teams
Hands-on role focusing entirely on improving the number of MQLs and SQLs. This role is ideal for a growth-minded marketer experienced in targeting SME and middle market companies. It requires someone hands-on, creative, and focused on outcomes, who will be responsible for campaign ROI and tracking the data analytics of marketing. You will also be responsible for identifying the most attractive business opportunities and developing the right marketing approaches to unlock them.
Day-to-Day Duties and Responsibilities
- Manage a cross-functional team locally working in a matrix structure with the central team based in the Canada and the overseas.
- Responsible for the delivery of all global campaigns executed locally in Canada and the overseas.
- Manage campaign and channel performance ensuring both team and campaign are hitting key metrics and targets supporting overall sale and service performance.
- Act as a conduit between the central and local teams to ensure strong coordination and execution of all activities, as well as to ensure local needs are met.
- As part of the Bright global marketing leadership team, feed into the ideation and planning of the roadmap to support both local and global campaign activity
- Help to grow brand awareness, web traffic, social following, webinar registration and overall MQL/SQL into sales.
- Manage local agencies or partnerships as per the plan
- Report on local campaign and channel success and insights through consistent assessment of analytics
- Identify new opportunities for growth whether that be new channels, partnerships or approaches to local marketing activity
- Drive internal engagement with sales and service ensuring all teams are aware of how marketing is supporting them and have the tools and resources to do so
What you Bring to the Team
- Creative, able to create thumb-stopping demand generation campaigns to meet business goals.
- Business mindset with a proven track record of delivering demand generation initiatives.
- Self-starting and curious – full of new ideas to try.
- Outstanding attention to detail with excellent organizational skills
- Superb written and verbal communication skills
- Analytical mindset, autonomous, and motivated to build demand generation marketing plans and execute them.
- Comfortable working in a fast-paced, dynamic environment
- Strong sense of urgency, adaptability, flexibility, and resourcefulness
- Enjoy working in a cross-functional, collaborative team environment.
Why join Bizeeza?
Our vision is to build better businesses starting with our own. Here at Bizeeza, what you will come to learn is that we practice what we practice.
Bizeeza is committed to an inclusive, equitable and accessible workplace where all employees are valued. Accommodations are available upon request for candidates participating in our selection process. Become a part of our exciting journey. Apply now!
